HSBC L&D Carnival is an internal event focused on learning and development, designed to encourage employees to explore new skills, engage with innovative tools, and connect through interactive activities. The carnival atmosphere supports growth, collaboration, and a fun approach to professional development.

 

As the graphic designer, I developed the visual direction and event materials, including the key visuals, banners, and digital assets used throughout the venue. I focused on creating a bright, energetic, and approachable visual style that reflected the spirit of learning and exploration, while staying aligned with HSBC’s brand identity. My goal was to make the experience visually engaging and cohesive for participants.